7True’s core values we should all get behind

Founded by three women, the mission of 7True is to make cosmetics safe for everyone while giving back to women and environmental causes. Who wouldn’t get behind a growing business that has incorporated giving to charities as a part of its mission and business plan?

7True has as its core values honesty, simplicity, safety, contemporary, generosity, confidence, and fun – I don’t think we’ve seen this combination anywhere else!

Treat yourself to some cool and classic color nail polishes or purchase as a gift, and a percentage of the proceeds go to a charity that you choose from their partner (and vetted) charities. Some include Move to End Domestic Violence, Dress for Success, Girls Educational & Mentoring Services (GEMS), and I Am B.E.A.U.T.I.F.U.L.

Have your own story to share? Giving is contagious so share what you’ve done on Devote!






  1 comment for “7True’s core values we should all get behind

  1. October 4, 2017 at 5:10 pm

    making cosmetics safe is such an overlooked endeavor. Thank you! Cancer is prevalent and I can’t help but think there has got to be a connection between what we put on our skin and the way our bodies react to toxins.

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